Welcome to the family Netty and Evelyn!
Congratulations Netty and Evelyn on becoming Fisher-Price Play Ambassadors!

Way to go, Netty! for winning the opportunity to represent Fisher-Price as its Play Ambassador! Check out Netty's blog and read all about her adventures and experiences with Fisher-Price!

Check out Netty's blog here
Welcome our 2nd Play Ambassador Evelyn! Evelyn hopes to share "Evespiration" with little nuggets in her life and her adventures as a mother

Visit Evelyn's blog here.


Play To The Power of Three!

Toys aren’t merely for entertainment purposes. They also act as springboards that develop various skill sets in your child, including gross and fine motor, observation and problem solving, logical thinking and math, listening, speaking, reading and writing, as well as overall cognitive, physical, social and emotional well-being. Most of a child’s learning happens through play, which is why playtime should consist of unlimited exploration and interaction. Your child should be free to choose what he wants to do and how he wants to do it. So then where do you as a parent come in, you wonder?

Although play is supposed to be somewhat unstructured, providing your little one some guidance as he plays can enhance his learning opportunities and inspire curiosity. In other words, interactive playtime becomes a more well-rounded learning advantage for your growing child when there is the power of 3 - mom, child and toys.


Be a Playing Mama!

It is time to re-think children’s play and get involved in the fun, too!

Why Mothers?

Mothers tend to spend more time with their children and so, are more sensitive to their needs and capabilities. Furthermore, mothers are not afraid to speak their minds on things that concern their children, especially when it comes to learning and development. This means they are willing to share their knowledge of products and/or services with other mommies who can benefit from their experiences, or provide advice on a parentto-parent level. Very relevant!

What's in store for you

All Fisher-Price® Play Ambassadors will be given $5,000 worth of Fisher-Price® products based on the age of your child. As a Play Ambassador, you are encouraged to help your child play with the Fisher-Price® toys and then blog, tweet, or post on any social media platforms about how your child is learning and enjoying while playing with them. You can also upload images of your child playing to Facebook, Instagram etc.

All Fisher-Price® Play Ambassador Moms will receive different products for reviews and are encouraged to have play dates with family and friends to share the Fisher-Price® experience. After such play dates, it is encouraged that ambassadors reflect about how they went and what other people have to say about Fisher-Price® products on their social media sites. On top of that, ambassadors will be on featured interviews across various television/print/digital media, talking about the Fisher-Price® Play Ambassador programme and their Fisher-Price® playing journey!

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How to participate
If you think you fit this role of Fisher-Price® Play Ambassador, send a photo of you and your child with a slogan on why you want to become a Fisher-Price® Play Ambassador to:

Fisher-Price.Singapore@mattel.com

Expectant mothers are also more than welcome to participate! All entries must be submitted before 15th August 2013 and selected candidates will be notified via email on August 31, 2013. Terms and conditions apply.


Fisher-Price® is one of the world’s leading manufacturers of baby gear and preschool toys. They believe deeply in the power of innovation and fun to bring out the full potential of the world’s children. With at least 80 years of experience under their belt and businesses in 145 countries, Fisher-Price® continues to produce products and services that make childhood fun and enriching.
Copyright 2013 Fisher-Price® Joy of learning